Exploring Brazil's Passion for Football and the Challenge of Piracy

Did you know that 44% of Brazilian users have showed a preference for watching live sports online? This preference was also notably high for live football, with 36% of users favoring this specific sport.

But what types of content do LATAM users consume the most on a daily basis? Telenovelas and sports are the top daily content choices in the region, with 48% and 32% of users respectively consuming these types of content every day. Notably, Brazil leads LATAM in daily sports viewership, with 39% of Brazilian users watching sports content every day.

Recently, the Copa América 2024, the premier football tournament for the top 16 national teams in the Americas and the oldest tournament in the world, was held in the United States. In Brazil, Grupo Globo had exclusive broadcasting rights for the tournament, which was available through three streaming platforms: Globoplay, Vivo Play, and Sky+. However, BB Media’s insights revealed a significant issue with illegal streaming of football tournaments in LATAM. For Copa América 2024, matches were found on over 71% of illegal websites. The situation was even worse for Copa Sudamericana 2024, a championship organized by CONMEBOL for teams from its 10 affiliated LATAM countries, where nearly 80% of the matches were available on illegal sites. 

While Brazil’s passion for football drives high viewership and engagement, the significant issue of online piracy presents challenges for broadcasters. Addressing piracy and ensuring fair access to content will be crucial for supporting the sports industry and protecting the interests of legitimate broadcasters.

Sources 

BB Media | Online Media Essentials 4Q2023 | Spending Tracker 2Q 2024 | Online Audits Sports 2Q2024

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