About us

WE ARE FOCUSED. WE ARE EXPERTS. WE INNOVATE. WE ACT FAST. WE ARE THOROUGH. WE DELIVER.

WHO WE ARE

BB Media is a global Data Science company, specialized in Media and Entertainment for over 37 years. BB Media monitors all Streaming Services around the world, their prices, plans, packages and commercial offers. In addition, all film and series catalogs, including standard metadata. Streaming Platforms, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content APPs and technology companies rely on BB Media’s information and value-added analysis to make strategic decisions.

Meet the team

HORACIO GENNARI

Founder & Board Member

TOM GENNARI

Chief Executive Officer

ROSARIO BUIL

Chief Customer Officer

LUCIANO ZARLENGA

Chief Analytics Officer

JOEL MORENO

Chief Technology Officer

AILÉN MATTHIESS

Chief Operating Officer

NATALIA FURIA

Chief Financial Officer

Discover our insights

User Retention in Streaming Services

User Retention in Streaming Services

In the competitive world of streaming services, Netflix stands out by retaining users far longer than some of its competitors, like Apple TV+ and Paramount+. In an analysis of the user retention life cycle, it was revealed that while most account holders unsubscribe from Apple TV+ and Paramount+ within six months, Netflix users—except in APAC—typically remain subscribed for over two years.

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