What's the landscape in APAC?

The APAC region is experiencing rapid growth in streaming services, with 864 unique platforms available and 16 streaming services launched in 2023. Among all countries in the region, India, Japan, and Australia have the highest number of streaming platforms.

APAC also has a high proportion of Cord-Keepers (60%) in the market. Prime Video, Tencent Video, and iQIYI lead with the highest market share, reflecting strong competition in the region.

When it comes to user preferences, the APAC region shows a significant inclination towards reality shows and K-Dramas, especially compared to other regions like LATAM and EMEA. The hybrid business model is the most common among streaming services, followed by SVOD and AVOD.

The full APAC infographic is available to be viewed in the Members Area of the BASE website, in English, Spanish, Japanese and Korean.

If you want to learn more about APAC, follow our latest insights.

Sources 

BB Media | Multiscreens+ Content Pulse | Platform Essentials

ABOUT BB MEDIA 

BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.

BB Media has offices in the United States, Argentina, Brazil, Mexico, Colombia, Ecuador, Italy, and the Netherlands.