Black Friday Consumer Behavior Insights

Ad-Supported Streaming: A New Opportunity for Black Friday

Streaming platforms are continuing to evolve their business models, and Black Friday presents a key opportunity for ad-supported video on demand plans. According to BB Media, 25% of users on major platforms like Max, Prime Video, Netflix, and Disney+ now access these services through ad-supported plans. This shift highlights ad-supported plans as a promising new avenue for advertisers to explore during Black Friday.

Black Friday presents a key opportunity to boost subscriptions to platforms, as it allows consumers to access services at a lower cost. At the same time, ad-supported plans on streaming platforms enable brands to gain exposure in a high-intent buying environment. These plans allow consumers to access streaming services at a lower cost, while brands gain valuable exposure during a period of high purchase intent.

BB Media’s analysis highlights how consumers in the region prepare for one of the year’s biggest shopping events.

Electronics, Fashion, and Streaming Lead the Way

Electronics dominate the searches, with 65% of consumers prioritizing tech products. Fashion and home goods follow closely, each attracting 61% of shoppers. Notably, streaming platforms have emerged as a significant category, drawing interest from 16% of consumers seeking streaming services subscriptions.

Early Planning Shapes Black Friday activity

Consumer behavior across Argentina, Brazil, Chile, Colombia, and Mexico underscores the importance of early planning. According to BB Media, 43% of consumers begin researching deals a month in advance, while 27% start just a week before. Only 16% wait until Black Friday itself to make decisions. These insights confirm that early marketing strategies are crucial for capturing attention.

Top Black Friday Streaming Promotions Consumers Demand

In the region, consumers show a strong preference for long-term subscription discounts, with 60% ranking them as the most attractive offers. Bundles that combine streaming with other services, such as music or TV channels, appeal to 58%. Additionally, free trials and flexible plans remain highly valued options.

Building Trust in Black Friday Deals

When it comes to trust in Black Friday offers, consumer confidence varies across the region. Only 25% of shoppers fully trust promotional deals, while 33% express partial trust. Meanwhile, 37% actively verify the legitimacy of the discounts. This highlights the importance of transparency in promotional strategies to build consumer confidence.

Key Insights for Streaming Platforms

BB Media’s analysis across households with internet in the region emphasizes that early engagement and clear promotional offers are essential for success. Streaming platforms must focus on long-term discounts, compelling bundles, and transparent advertising to win over consumers.

Black Friday remains a pivotal moment for both traditional and digital products in the region. Streaming platforms have gained prominence by offering attractive promotions.

Sources 

BB Media | Voice

ABOUT BB MEDIA 

BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.

BB Media has offices in the United States, Argentina, Brazil, Mexico, Colombia, Ecuador, Italy, and the Netherlands.