Exploring the landscape of connectivity

Insights to bridge the digital divide

Despite continuous growth, internet penetration in Latin America reveals disparities between large urban centers and smaller localities. Areas with lower density face significant challenges, with rates nearly 50% lower in locations with fewer than 15 thousand households compared to those with over 100 thousand households.

For companies in this space, it’s crucial to note that many lack a presence in additional markets such as Pay TV, OTTs, or landline telephony. Among these, Pay TV stands out, with almost 1 of 3 internet service providers simultaneously offering this service.

 

regional landscape in LATAM

Sources 

BB Media – Audinet | 4Q 2023

ABOUT BB MEDIA 

BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.

BB Media has offices in the United States, Argentina, Brazil, Mexico, Colombia, Ecuador, Italy, and the Netherlands.

Do you want to learn more about BB Media?