BB Media dives into Max's offer

For new users, HBO Max’s proposal expands its catalog, while adapting to the diverse preferences and needs of the user. With a range of plans, Max offers options with different features, from the Basic Plan that allows viewing with limited ads, to the Platinum Plan that provides a premium experience with 4K Ultra HD resolution and the ability to download up to 100 contents for offline enjoyment. This variety of options ensures that users can choose the subscription that best suits their tastes and entertainment requirements.

The introduction of ad-supported plans on Max in Latin America and the Caribbean responds to the global trend towards Ad-supported VOD business models. With the introduction of ad-supported plans in Latin America and the Caribbean, Max is following in the footsteps of industry giants like Netflix, Prime Video & Amazon Studios, Disney+, and Paramount+, all of whom have embraced this approach in various regions of the world. And here’s the kicker: in this region, the ‘ADS Gap’ between ad-supported and ad-free plans on Max is just around 30%. 

Sources 

BB Media | Prices, Plans & Bundles | 1Q 2024

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BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.

BB Media has offices in the United States, Argentina, Brazil, Mexico, Colombia, Ecuador, Italy, and the Netherlands.