TV Viewing in LATAM
BB Media & Audiencias Latinoamérica: An Exclusive Report for Prensario
TV viewing in LATAM remains strong, with audiences watching an average of 7 hours of linear TV per week. BB Media & Audiencias Latinoamérica shared this exclusive insight with Prensario during MIP Cancún, where industry experts discussed trends shaping television consumption in the region.
ABOUT BB MEDIA
BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.
BB Media has offices in the United States, Argentina, Brazil, Mexico, Colombia, Ecuador, Italy, and the Netherlands.
Our Latest Insights
BB Media at Encuentro Proimágenes Colombia
BB Media joins Encuentro Proimágenes Colombia! María Chacón presents animation trends and awards the BB Media Prize for outstanding projects.
BB Media at MIPCOM 2024
BB Media at MIPCOM 2024! Explore Europe’s streaming trends as Candelaria Balaguer moderates a panel on TV markets adapting to local dynamics.
User Retention in Streaming Services
In the competitive world of streaming services, Netflix stands out by retaining users far longer than some of its competitors, like Apple TV+ and Paramount+. In an analysis of the user retention life cycle, it was revealed that while most account holders unsubscribe from Apple TV+ and Paramount+ within six months, Netflix users—except in APAC—typically remain subscribed for over two years.
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