TV Viewing in LATAM
BB Media & Audiencias Latinoamérica: An Exclusive Report for Prensario
TV viewing in LATAM remains strong, with audiences watching an average of 7 hours of linear TV per week. BB Media & Audiencias Latinoamérica shared this exclusive insight with Prensario during MIP Cancún, where industry experts discussed trends shaping television consumption in the region.
ABOUT BB MEDIA
BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.
BB Media has offices in the United States, Argentina, Brazil, Mexico, Colombia, Ecuador, Italy, and the Netherlands.
Our Latest Insights
UK Streaming Market Trends, Business Models, and Churn Rates
As of early 2024, both Subscription and Free with Ads streaming services dominate the UK streaming market, each boasting a 70% penetration rate. Subscription with Ads follows closely with a 61% preference among UK Subscription users.
BB Media presents the Weekly HITS!
Discover the trending titles from September 16th to 22nd that captured the hearts of viewers across the US! From awaited sequels to captivating series, explore the must-watch content that dominated the streaming platforms. Congrats to AGS Entertainment and New Line...
Subscription Streaming Services vs. Free with Ads
Streaming services are increasingly becoming the preferred choice for entertainment worldwide. But when given the option between subscription streaming services and free with ads platforms, how do users decide? BB Media’s latest analysis explores global viewing habits, focusing on how users allocate their time between these two revenue models.
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