TV Viewing in LATAM

BB Media & Audiencias Latinoamérica: An Exclusive Report for Prensario
BB Media CEE trends

TV viewing in LATAM remains strong, with audiences watching an average of 7 hours of linear TV per week. BB Media & Audiencias Latinoamérica shared this exclusive insight with Prensario during MIP Cancún, where industry experts discussed trends shaping television consumption in the region. 

BB Media CEE trends

ABOUT BB MEDIA 

BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.

BB Media has offices in the United States, Argentina, Brazil, Mexico, Colombia, Ecuador, Italy, and the Netherlands.

Our Latest Insights

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Local content dominates Saudi Arabia’s streaming market, with platforms like Shahid and STC TV leading the way. BB Media’s analysis shows that 71% of viewers prefer locally produced content, forcing global players like Netflix to adapt their offerings to meet local demand.

Global Streaming Platform Partnerships

Global Streaming Platform Partnerships

In a competitive market, where strategic alliances are essential for the growth of streaming platforms, 1 in 3 of services have already established key partnerships, with 77.9% of these alliances formed with telecom and Pay TV providers. This underscores the vital...

What’s the landscape in APAC?

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The APAC streaming market is booming with 864 platforms and 16 new OTT launches in 2023. India, Japan, and Australia lead in platform numbers, while Prime Video, Tencent, and iQIYI dominate market share. Discover the latest trends in APAC streaming.

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