TV Viewing in LATAM
BB Media & Audiencias Latinoamérica: An Exclusive Report for Prensario
TV viewing in LATAM remains strong, with audiences watching an average of 7 hours of linear TV per week. BB Media & Audiencias Latinoamérica shared this exclusive insight with Prensario during MIP Cancún, where industry experts discussed trends shaping television consumption in the region.
ABOUT BB MEDIA
BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.
BB Media has offices in the United States, Argentina, Brazil, Mexico, Colombia, Ecuador, Italy, and the Netherlands.
Our Latest Insights
Exploring Brazil’s Passion for Football and the Challenge of Piracy
Did you know that 44% of Brazilian users have showed a preference for watching live sports online? This preference was also notably high for live football, with 36% of users favoring this specific sport. But what types of content do LATAM users consume the most on a...
BB Media presents the Weekly HITS!
Discover the trending titles from July 8th to 14th that captured the hearts of viewers across the US! From awaited sequels to captivating series, explore the must-watch content that dominated the streaming platforms. Congrats to The Walt Disney Company and HBO on...
Streaming Services Turn to Students Discounts
In the United States, Max has introduced a new offer for individuals over 18 with college or university accreditation. This attractive promotion includes a 50% discount on the Max plan with ads: subscribers would pay only $4.99 per month for 12 months. Max offers...
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