Internet market share in LATAM

Our recent market analysis unveils a notable presence of independent internet companies across the region, surpassing those owned by large conglomerates. Surprisingly, they still fall short of capturing 20% of the customer base.

Brazil takes the lead with the highest number of deployed companies, attracting nearly 1/3 of the customers. In contrast, independent ISPs in Chile and Uruguay hold 2% and 1% of the market share, respectively. These insights shed light on Brazil’s highly competitive ISP market, while Uruguay’s ANTEL dominates over 90% of the market share, and in Chile, seven companies control more than 90% of the market.

Sources 

BB Media – Audinet | 4Q 2023

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BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.

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