Dive into the Sports Frenzy in UCAN

In 2023, FAST achieved a 33% household penetration in the UCAN region (US and Canada).

Breaking down the audience, 60% are male, 40% female, with Pay TV users (Cord-Keepers) emerging as the primary FAST audience. The significant presence of Cord-Keepers among FAST viewers suggests that FAST channels serve more as a supplement to traditional television rather than a substitute.

In terms of content, the strong affinity for sports programming among FAST users compared to general online content users highlights the region’s growing inclination towards sports consumption on these channels.

Users in the US and Canada have made it clear – sports programming on FAST channels is a big win. Platforms are quick to respond, catering to the surge in sports demand. Despite a gap between the type of sports consumed and the available sports FAST channels, which may be caused by rights ownership, audiences are getting their time’s worth in FAST.

Recent Highlights From 2Q 2023

• FIFA+ joins the action on Samsung TV Plus
• DAZN secures a major win with acquiring the Saudi Pro League
• Tennis Channel’s T2 FAST channel now delivers intense matches on Amazon Freeve and Fubo
• Carvana Professional Pickleball Association serves up a winner with Pickleball TV, a newly dedicated standalone pickleball FAST channel
• Plex takes the lead: A special mention to Plex for leading the pack, providing the most extensive lineup of FAST channels dedicated exclusively to sports content in the region.

Sources 

BB Media – Online Media Essentials | UCAN 2Q 2023 |  Multiscreens+ Live Streaming  | UCAN 4Q 2023

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