Future Predictions for IBC
IBC Features BB Media's Laura Ghisiglieri on Future Media PredictionsIn a recent article by IBC, industry leaders, including BB Media’s Global Development & Marketing Director, Laura Ghisiglieri, share their insights on future media predictions.
Laura discusses the transformative role of AI and data analytics in shaping industry trends. She emphasizes the importance of understanding regional content preferences and the impact of localized strategies on global audience engagement.


ABOUT BB MEDIA
BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.
BB Media is part of Fabric.
ABOUT FABRIC
Fabric is the entertainment industry’s leader in data and operations solutions, empowering broadcasters, studios, distributors, producers, and media organizations to connect people with the content they love. Fabric’s platform combines the best of metadata and supply chain management with powerful media resource and workflow solutions, enabling customers to manage identification, editorial, technical, discovery, and AI-generated metadata with ease. By integrating cutting-edge technology with decades of industry expertise, Fabric streamlines operations, enhances decision-making, and drives efficiency across the entire media supply chain.
Our Latest Insights
Platform Essentials: Key Insights on Global Streaming Services
BB Media’s Platform Essentials provides comprehensive data on 30K+ streaming services worldwide. Gain insight into the top platforms, revenue models, and regional launches in Europe, North America, Latin America, and Asia.
Global Reality TV Trends
Reality TV continues to captivate audiences globally, with regional preferences shaping production and streaming trends. BB Media’s latest analysis uncovers which countries lead in Reality TV consumption and reveals a 40.4% surge in production since 2021. Discover the top regions driving this global trend and the popular titles resonating with viewers worldwide.
Saudi Arabia Streaming Trends: Local Titles Dominate the Market
Local content dominates Saudi Arabia’s streaming market, with platforms like Shahid and STC TV leading the way. BB Media’s analysis shows that 71% of viewers prefer locally produced content, forcing global players like Netflix to adapt their offerings to meet local demand.
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