Future Predictions for IBC
IBC Features BB Media's Laura Ghisiglieri on Future Media PredictionsIn a recent article by IBC, industry leaders, including BB Media’s Global Development & Marketing Director, Laura Ghisiglieri, share their insights on future media predictions.
Laura discusses the transformative role of AI and data analytics in shaping industry trends. She emphasizes the importance of understanding regional content preferences and the impact of localized strategies on global audience engagement.


ABOUT BB MEDIA
BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.
BB Media is part of Fabric.
ABOUT FABRIC
Fabric is the entertainment industry’s leader in data and operations solutions, empowering broadcasters, studios, distributors, producers, and media organizations to connect people with the content they love. Fabric’s platform combines the best of metadata and supply chain management with powerful media resource and workflow solutions, enabling customers to manage identification, editorial, technical, discovery, and AI-generated metadata with ease. By integrating cutting-edge technology with decades of industry expertise, Fabric streamlines operations, enhances decision-making, and drives efficiency across the entire media supply chain.
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Today, our team of experts works analyzing more than 2,600 streaming platforms in more than 140 countries around the world, detecting every day any changes in prices, new offers and commercial alliances. Our commitment is to provide accurate and updated information...
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BB Media´s latest UX&UI analysis found that Netflix and Amazon Prime Video were the two streaming platforms with more changes on its interface in recent months in Argentina, out of five others of the most popular streaming platforms: Disney+, Pluto TV, Star+ and...
Multiscreens+ | Platform Essentials – May 2023
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Do you want to know more about what we do?
Do you want to know more about what we do?
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