Holiday Streaming Content Boom in 2024

As of November, over 1,200 distributions and releases have been announced globally, with approximately 140 identified as exclusively holiday-themed content. Among these, 117 (roughly 83%) are newer releases from 2023 and 2024. Notably, holiday streaming content saw a major surge on November 1st, with most of the remaining releases scheduled for the final two weeks of the month.

Festive seasons inspire a flurry of new titles, and this year is no exception. Over 75 of the holiday-themed movies and series originate from U.S.-produced content, while the rest are coproductions between Europe and North America. Many of these feature animated films or comedies, showcasing the variety in this booming genre.

Top Platforms and Genres for Holiday Content

Hulu leads the pack with 31 distributions and 2 releases, followed by Netflix, Peacock, Amazon Prime Video, Paramount+, and Max. Hallmark+ also makes a significant impact, announcing over 10 original titles and the “Unwrapping Christmas” movie collection. Meanwhile, shared releases such as A Christmas Carol and Deck the Halls are appearing across multiple platforms, increasing accessibility.

It’s likely that Disney+, Netflix, and Max will also incorporate festive-themed updates to their platform aesthetics, enhancing the user experience with a more holiday-centric appeal. Last year, Disney+ and Netflix curated special holiday collections, and this year, Max has already embraced a Halloween-themed makeover, hinting at potential seasonal changes to come. These visual updates, combined with exclusive content, can further engage viewers and solidify platform loyalty during the festive season.

Dominant Genres in Holiday Releases

Romantic comedies dominate the lineup, accounting for over half of the announced holiday streaming content. Additional genres such as drama, family, and fantasy add depth, while reality shows like Christmas Wars and Christmas Cookie Challenge offer variety. Hallmark+ further differentiates itself with spin-offs and sequels that continue to captivate loyal viewers.

Another strategy leveraging the holiday season is targeted advertising. Brands like Publix are seizing the opportunity, as seen with their 60-second ad on Hulu during Supercell, demonstrating how advertisers capitalize on the holiday viewing surge to connect with engaged audiences.

Streaming Subscription Costs and Consumer Value

The holiday streaming content boom comes as viewers assess the value of their subscriptions. For those seeking ad-free experiences, Hulu tops the list at $18.99 per month, with Amazon Prime Video, Netflix, and Peacock following closely. Hallmark+ offers a more budget-friendly option at $7.99, but streaming giants like Hulu and Netflix continue to attract subscribers through extensive holiday libraries.

Comparing Holiday Releases in 2023 and 2024

In 2023, Amazon Prime Video led with 16 distributions, while Hulu closely followed with 15. This year, the increase in volume and visibility of holiday content highlights the competition among platforms, ensuring that festive content remains a key driver in attracting viewers.

The surge in holiday streaming content for 2023-2024 underscores the fierce competition among streaming platforms to captivate audiences during the festive season. With over 1,200 global releases and a diverse array of genres, viewers are spoiled for choice.

As the holiday season continues, it’s clear that festive releases have become a cornerstone of streaming strategies, offering audiences worldwide the perfect mix of nostalgia, joy, and entertainment. Whether through heartwarming rom-coms or family-friendly classics, the holiday streaming boom ensures there’s something for everyone to enjoy.

Learn more about Hulu, Netflix, Peacock, Prime Video and more! In BB Media’s Streaming Services Directory, you can search any streaming platform in existence and get global data for free.

Sources 

BB Media | Multiscreens+ Prices, Plans and Bundles, Content Tracker

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