IBC Highlights: Key Insights on Global Viewership Trends in 2024
An Exclusive Analysis for IBC
In 2024, global viewership trends were significantly influenced by the convenience of on-demand access, with 63% of audiences citing it as a primary reason for engaging with online content. However, regional preferences varied notably, shaped by factors such as genre demand and platform availability.
Comedy maintained universal popularity, but distinct regional differences emerged. Audiences in UCAN and EMEA showed a strong preference for action, crime, and adventure content, underscoring their appetite for high-intensity, narrative-driven entertainment.
ABOUT BB MEDIA
BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.
BB Media is part of Fabric.
ABOUT FABRIC
Fabric is the entertainment industry’s leader in data and operations solutions, empowering broadcasters, studios, distributors, producers, and media organizations to connect people with the content they love. Fabric’s platform combines the best of metadata and supply chain management with powerful media resource and workflow solutions, enabling customers to manage identification, editorial, technical, discovery, and AI-generated metadata with ease. By integrating cutting-edge technology with decades of industry expertise, Fabric streamlines operations, enhances decision-making, and drives efficiency across the entire media supply chain.
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BB Media at MIPCOM 2024
BB Media at MIPCOM 2024! Explore Europe’s streaming trends as Candelaria Balaguer moderates a panel on TV markets adapting to local dynamics.
User Retention in Streaming Services
In the competitive world of streaming services, Netflix stands out by retaining users far longer than some of its competitors, like Apple TV+ and Paramount+. In an analysis of the user retention life cycle, it was revealed that while most account holders unsubscribe from Apple TV+ and Paramount+ within six months, Netflix users—except in APAC—typically remain subscribed for over two years.
UK Streaming Market Trends, Business Models, and Churn Rates
As of early 2024, both Subscription and Free with Ads streaming services dominate the UK streaming market, each boasting a 70% penetration rate. Subscription with Ads follows closely with a 61% preference among UK Subscription users.
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