IBC Highlights: Key Insights on Global Viewership Trends in 2024

In 2024, global viewership trends were significantly influenced by the convenience of on-demand access, with 63% of audiences citing it as a primary reason for engaging with online content. However, regional preferences varied notably, shaped by factors such as genre demand and platform availability.

Comedy maintained universal popularity, but distinct regional differences emerged. Audiences in UCAN and EMEA showed a strong preference for action, crime, and adventure content, underscoring their appetite for high-intensity, narrative-driven entertainment.

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BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.

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Fabric is the entertainment industry’s leader in data and operations solutions, empowering broadcasters, studios, distributors, producers, and media organizations to connect people with the content they love. Fabric’s platform combines the best of metadata and supply chain management with powerful media resource and workflow solutions, enabling customers to manage identification, editorial, technical, discovery, and AI-generated metadata with ease. By integrating cutting-edge technology with decades of industry expertise, Fabric streamlines operations, enhances decision-making, and drives efficiency across the entire media supply chain.