IBC Highlights: Key Insights on Global Viewership Trends in 2024
An Exclusive Analysis for IBC
In 2024, global viewership trends were significantly influenced by the convenience of on-demand access, with 63% of audiences citing it as a primary reason for engaging with online content. However, regional preferences varied notably, shaped by factors such as genre demand and platform availability.
Comedy maintained universal popularity, but distinct regional differences emerged. Audiences in UCAN and EMEA showed a strong preference for action, crime, and adventure content, underscoring their appetite for high-intensity, narrative-driven entertainment.
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