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Now Player is a diverse Streaming Service originating from China's Hong Kong Special Administrative Region, owned by PCCW Limited. Offering a wide range of miscellaneous content, it operates on a TV Everywhere, Transaction, Subscription model. True to its name, Now Player delivers live channels and events without interruptive advertisements; available on Android, iOS, and web browsers. Primarily serving Hong Kong SAR with a 79.4% share, it also caters to Indonesia, UK, Mexico, and Japan. With various pricing plans like the Hong Kong Starter Monthly ranging from HKD 78 to HKD 168, Now Player stands out among related streaming services like Now E, VIU, and ViuTV as a go-to platform for diverse entertainment options.

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