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UOL Play
Owner: Grupo Folha

(May vary by country)

platform essentials global rating
Platform Essentials Global Rating
UOL Play OVERVIEW

Full version updates overview variables monthly.

Free version last update: 29-Jan-2025.

Category

Miscellaneous

Business Models (May vary by country)

Subscription, Transactional

Launch Year

2020

Description

UOL Play is a Brazilian streaming service launched in 2020 under Grupo Folha. Offering subscription and transactional business models, it is available on Android and iOS devices across the Americas. Viewers can enjoy live streaming with an ad-free experience. Although lacking original content, UOL Play remains popular in Brazil and is also favored in Portugal and Argentina, bringing entertainment to a global audience.

Content Aggregator

Yes

Originals

No

Live Channels / Events

No

Ads

Yes
UOL Play COUNTRY AVAILABILITY

Full version updates traffic share variables monthly.

Free version last update: 29-Jan-2025.
UOL Play VISITORS SHARE PER COUNTRY

Full version updates traffic share variables monthly.

Free version last update: 29-Jan-2025.

COUNTRY

COUNTRY SHARE

BUSINESS MODEL

Brazil
85.85%
Subscription, Transactional
Portugal
3.75%
Japan
3.56%
Indonesia
2.75%
Philippines
1.66%
Most Demanded Titles on UOL Play

Full version updates most demanded titles weekly.

Free version last update: 29-Jan-2025.

POSTER

TITLE

TYPE

DEMAND SCORE

1

Landman [2024]
TV Show
4557

2

Yellowstone [2018]
TV Show
254

3

Lioness [2023]
TV Show
2366

4

Dexter [2006]
TV Show
2052

5

Dexter: Original Sin [2024]
TV Show
1492
UOL Play Contacts - Technology & Content Buyers

Full version updates contacts monthly.

Free version last update: 29-Jan-2025.

COMPANY

POSITION

NAME

LINKEDIN

Folha de S.Paulo
Head of Marketing
Felipe Argon
Platform Essentials - Streaming Services Content Buying Contacts
UOL
Advertising Director; Ad Sales VP; Chief Sales Officer
Bebeto Pirro
Platform Essentials - Streaming Services Content Buying Contacts
UOL
Advertising Sales Director
Sergio Sitchin
Platform Essentials - Streaming Services Content Buying Contacts
UOL
Deputy General Director
Luiz Molento
Platform Essentials - Streaming Services Content Buying Contacts
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