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YouTube Premium
Owner: Alphabet Inc.

(May vary by country)

platform essentials global rating
Platform Essentials Global Rating
YouTube Premium OVERVIEW

Full version updates overview variables monthly.

Free version last update: 14/10/2024.

Category

Miscellaneous

Business Models (May vary by country)

Subscription, Subscription with Ads

Launch Year

2018

Description

YouTube Premium is a subscription-based streaming service owned by Alphabet Inc. It offers ad-free viewing along with original content on both Android and iOS platforms since its launch in 2018. With availability in 250 countries across all continents, it is most popular in the United States, India, and Russia. While YouTube Premium does include ads, it stands as a versatile and widely recognized platform in collaboration with partners such as WOM, Movistar, and Vodafone. It operates alongside related services like Google Play Movies & TV, YouTube Kids, and YouTube TV, catering to a global audience seeking premium entertainment options.

Content Aggregator

No

Originals

Yes

Live Channels / Events

No

Ads

Yes
YouTube Premium PARTNERSHIPS
COUNTRY
PARTNER








YouTube Premium RELATED PLATFORMS
Platforms Owned By
YouTube Premium COUNTRY AVAILABILITY

Full version updates traffic share variables monthly.

Free version last update: 14/10/2024.
YouTube Premium VISITORS SHARE PER COUNTRY

Full version updates traffic share variables monthly.

Free version last update: 14/10/2024.

COUNTRY

COUNTRY SHARE

BUSINESS MODEL

United States of America
18.38%
Subscription
India
6.84%
Subscription
Russia
5.59%
Subscription
Brazil
4.46%
Subscription
Japan
4.3%
Subscription
Most Demanded Titles on YouTube Premium

Full version updates most demanded titles weekly.

Free version last update: 14/10/2024.

POSTER

TITLE

TYPE

DEMAND SCORE

1

Game of Thrones (2011)
TV Show
84

2

House of the Dragon (2022)
TV Show
61

3

Beetlejuice (1988)
Movie
48

4

Furiosa: A Mad Max Saga (2024)
Movie
47

5

Chernobyl (2019)
TV Show
44
YouTube Premium Contacts - Technology & Content Buyers

Full version updates contacts monthly.

Free version last update: 14/10/2024.

COMPANY

POSITION

NAME

LINKEDIN

YouTube
Manager, Athlete Content Partnerships
Caroline Kutler
Platform Essentials - Streaming Services Content Buying Contacts
YouTube
EMEA Head of Partnerships and Operations
Luiz Citton
Platform Essentials - Streaming Services Content Buying Contacts
YouTube
Head of Label Partnerships
Stephen Bryan
Platform Essentials - Streaming Services Content Buying Contacts
YouTube
Director, Head of Partnerships
Tim Katz
Platform Essentials - Streaming Services Content Buying Contacts
YouTube Premium PRICES, PLANS AND OFFERS

Full version updates prices, plans and offers daily.

Free version last update: 14/10/2024.

COUNTRY

PLAN NAME

TYPE

DURATION

PRICE

Singapore
Monthly
Starter
Monthly
SGD 11,98
Singapore
Student
Starter
Monthly
SGD 6,98
Paraguay
Student
Starter
Monthly
USD 4,19
Paraguay
Monthly
Starter
Monthly
USD 7,19
Slovakia
Monthly
Starter
Monthly
EUR 7,19
Select YouTube Premium and other desired Streaming Services

Prices starting as low as USD 5 per Streaming Service!