Internet market share in LATAM

Our recent market analysis unveils a notable presence of independent internet companies across the region, surpassing those owned by large conglomerates. Surprisingly, they still fall short of capturing 20% of the customer base.

Brazil takes the lead with the highest number of deployed companies, attracting nearly 1/3 of the customers. In contrast, independent ISPs in Chile and Uruguay hold 2% and 1% of the market share, respectively. These insights shed light on Brazil’s highly competitive ISP market, while Uruguay’s ANTEL dominates over 90% of the market share, and in Chile, seven companies control more than 90% of the market.

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BB Media is a global Data Science company, specializing in Media and Entertainment for over 36 years. BB Media monitors +4,500 streaming services in +250 countries and territories, their prices, plans, packages and commercial offers. In addition, all film and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content APPs and technology companies rely on BB Media’s information and value-added analysis to make strategic decisions.     

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Sources 

BB Media – Audinet | 4Q 2023