What's the landscape in APAC?
An exclusive report for the British Association for Screen Entertainment and DEG InternationalThe APAC region is experiencing rapid growth in streaming services, with 864 unique platforms available and 16 streaming services launched in 2023. Among all countries in the region, India, Japan, and Australia have the highest number of streaming platforms.
APAC also has a high proportion of Cord-Keepers (60%) in the market. Prime Video, Tencent Video, and iQIYI lead with the highest market share, reflecting strong competition in the region.
When it comes to user preferences, the APAC region shows a significant inclination towards reality shows and K-Dramas, especially compared to other regions like LATAM and EMEA. The hybrid business model is the most common among streaming services, followed by SVOD and AVOD.
The full APAC infographic is available to be viewed in the Members Area of the BASE website, in English, Spanish, Japanese and Korean.
If you want to learn more about APAC, follow our latest insights.
Sources
BB Media | Multiscreens+ Content Pulse | Platform Essentials
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