How Do Netflix, Amazon, Disney+, and Other Platforms Win Over Non-Users?
Explore strategies to attract new consumers![Chart1 - Reasons of no-users in UCAN](https://bb-media.com/wp-content/uploads/2024/07/Chart1-Reasons-of-no-users-in-UCAN.jpg)
When analyzing users who do consume online content but canceled subscriptions to certain platforms, BB Media identified that economic reasons are also a considerable factor. In fact, the main reason for users who canceled their Max subscription in the United States is that they consider the platform to be expensive (51%). This issue is not limited to this streaming service but is also observed with Disney+ (29%), Netflix (45%), and Prime Video (33%), among others. Other reasons for unsubscribing include switching to another platform, cutting expenses due to financial situations, and a perceived decline in the quality of the offered movies and series.
How do platforms respond to this scenario? Regarding the economic factor, major streaming platforms have started to introduce ASVOD (Ad-Supported Video on Demand) plans. In the United States, multiple platforms have adopted the scheme of including commercials, thus offering a cheaper package to avoid losing users. This decision aligns with consumer opinions. According to BB Media, in the United States, 66% of users prefer a more economically accessible plan, even with advertisements, compared to 34% who are willing to subscribe to a more expensive plan with ad-free content.
![Graficos - ASVOD vs AD-FREE](https://bb-media.com/wp-content/uploads/2024/07/Graficos-ASVOD-vs-AD-FREE-1.jpg)
In conclusion, the streaming industry continues to evolve to adapt to the changing needs and preferences of consumers. Analyzing the reasons behind not consuming online content is essential to understand the preferences and behaviors of potential users and design effective market penetration strategies.
BB Media | Multiscreens+ Price, Plans & Bundles | 2Q 2024 | Online Media Essentials | 4Q 2023
ABOUT BB MEDIA
BB Media is a global Data Science company, specializing in Media and Entertainment for over 37 years. BB Media monitors +4,500 streaming services in 250 countries and territories, their prices, plans, packages and commercial offers. In addition, all film and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content APPs and technology companies rely on BB Media’s information and value-added analysis to make strategic decisions.
BB Media has offices in USA, Argentina, Brazil, Mexico, Colombia, Ecuador, Italy and the Netherlands.