Latin American Producers Must Develop More Interactive Narratives
An Exclusive Interview for C21
Latin American producers must develop more interactive narratives to capture audiences and stay relevant in a changing market. BB Media shared exclusive insights with C21, analyzing trends shaping content strategies in the region.
ABOUT BB MEDIA
BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.
BB Media has offices in the United States, Argentina, Brazil, Mexico, Colombia, Ecuador, Italy, and the Netherlands.
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Streaming Platform Preferences Across Age Ranges
In the fourth quarter of 2023, we witnessed a direct correlation between users' age and the average number of streaming platforms they use. In the course of three months, younger demographics aged 25-34, led the way viewing contents in 7 different platforms on...
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