BB Media reveals the streamers audience!

Content created live in social media in Latin America

In Latin America, live entertainment viewing produced by streamers is most popular among the youngest: nearly half of Generation Z watches it.

The majority of respondents who engage with this type of content do so several times a week, primarily in real-time. Preferred content types include interviews with intriguing personalities, live coverage of sporting events, and instructional content across various subjects.

YouTube remains the most utilized platform in the region for accessing this content, spanning all age groups.


Spending tracker Q1 2024


BB Media is a global Data Science company, specializing in Media and Entertainment for over 36 years. BB Media monitors +4,500 streaming services in +250 countries and territories, their prices, plans, packages and commercial offers. In addition, all film and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content APPs and technology companies rely on BB Media’s information and value-added analysis to make strategic decisions.     

BB Media has offices in USA, Argentina, Brazil, Mexico, Colombia, Ecuador, Italy and the Netherlands.


BB Media | Spending Tracker | 4Q 2023

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