BB Media reveals the streamers audience!

Content created live in social media in Latin America

In Latin America, live entertainment viewing produced by streamers is most popular among the youngest: nearly half of Generation Z watches it.

The majority of respondents who engage with this type of content do so several times a week, primarily in real-time. Preferred content types include interviews with intriguing personalities, live coverage of sporting events, and instructional content across various subjects.

YouTube remains the most utilized platform in the region for accessing this content, spanning all age groups.

 

Spending tracker Q1 2024

Sources 

BB Media | Spending Tracker | 4Q 2023

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BB Media is a global Data Science company, specialising in Media and Entertainment for over 37 years. BB Media monitors more than 4,500 streaming services across 250 countries and territories, including their prices, plans, bundles, and commercial offers. In addition, it monitors all movie and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content apps, and tech companies rely on BB Media’s valuable information and analysis to make strategic decisions.

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ABOUT FABRIC

Fabric is the entertainment industry’s leader in data and operations solutions, empowering broadcasters, studios, distributors, producers, and media organizations to connect people with the content they love. Fabric’s platform combines the best of metadata and supply chain management with powerful media resource and workflow solutions, enabling customers to manage identification, editorial, technical, discovery, and AI-generated metadata with ease. By integrating cutting-edge technology with decades of industry expertise, Fabric streamlines operations, enhances decision-making, and drives efficiency across the entire media supply chain. 

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