Win Over Non-Users

Win Over Non-Users

How Do Netflix, Amazon, Disney+, and Other Platforms Win Over Non-Users? Explore strategies to attract new consumers In recent years, the streaming platform market has become highly competitive. With many platforms and thousands of content options, the major players...
From Family Fun to All-Audience Appeal

From Family Fun to All-Audience Appeal

From Family Fun to All-Audience Appeal A New Era for Disney+ After Its Merger with Star+ The streaming world within LATAM is transforming quickly. After the recent rebranding and merging of previously existing services HBO Max and Discovery+ last year, two more...
In the Shadow of “Likes” and “Shares”

In the Shadow of “Likes” and “Shares”

In the Shadow of "Likes" and "Shares" Sizing Up Football Piracy on Social Media In the past year, in Argentina, Brazil, Colombia, and Mexico, the piracy of audiovisual content grew by an average of 36%. BB Media detected that live football continues to be one of the...
What is driving user churn in EMEA?

What is driving user churn in EMEA?

What is driving user churn in EMEA? Explore the keys to increase subscribers loyalty. In the EMEA region, user churn has impacted platforms to different degrees. During the last month of 4Q2023, Apple TV+ stood out as the platform with the highest churn rate in 8 out...