BB Media reveals the streamers audience!
Content created live in social media in Latin AmericaIn Latin America, live entertainment viewing produced by streamers is most popular among the youngest: nearly half of Generation Z watches it.
The majority of respondents who engage with this type of content do so several times a week, primarily in real-time. Preferred content types include interviews with intriguing personalities, live coverage of sporting events, and instructional content across various subjects.
YouTube remains the most utilized platform in the region for accessing this content, spanning all age groups.
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Sources
BB Media | Spending Tracker | 4Q 2023