BB Media dives into Max's offer

For new users, HBO Max’s proposal expands its catalog, while adapting to the diverse preferences and needs of the user. With a range of plans, Max offers options with different features, from the Basic Plan that allows viewing with limited ads, to the Platinum Plan that provides a premium experience with 4K Ultra HD resolution and the ability to download up to 100 contents for offline enjoyment. This variety of options ensures that users can choose the subscription that best suits their tastes and entertainment requirements.

The introduction of ad-supported plans on Max in Latin America and the Caribbean responds to the global trend towards Ad-supported VOD business models. With the introduction of ad-supported plans in Latin America and the Caribbean, Max is following in the footsteps of industry giants like Netflix, Prime Video & Amazon Studios, Disney+, and Paramount+, all of whom have embraced this approach in various regions of the world. And here’s the kicker: in this region, the ‘ADS Gap’ between ad-supported and ad-free plans on Max is just around 30%. 

ABOUT BB MEDIA   

BB Media is a global Data Science company, specializing in Media and Entertainment for over 36 years. BB Media monitors +4,500 streaming services in +250 countries and territories, their prices, plans, packages and commercial offers. In addition, all film and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content APPs and technology companies rely on BB Media’s information and value-added analysis to make strategic decisions.     

BB Media has offices in USA, Argentina, Brazil, Mexico, Colombia, Ecuador, Italy and the Netherlands.

Sources 

BB Media | Prices, Plans & Bundles | 1Q 2024