Exploring the landscape of connectivity
Insights to bridge the digital divideDespite continuous growth, internet penetration in Latin America reveals disparities between large urban centers and smaller localities. Areas with lower density face significant challenges, with rates nearly 50% lower in locations with fewer than 15 thousand households compared to those with over 100 thousand households.
For companies in this space, it’s crucial to note that many lack a presence in additional markets such as Pay TV, OTTs, or landline telephony. Among these, Pay TV stands out, with almost 1 of 3 internet service providers simultaneously offering this service.
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BB Media is a global Data Science company, specializing in Media and Entertainment for over 36 years. BB Media monitors +4,500 streaming services in +250 countries and territories, their prices, plans, packages and commercial offers. In addition, all film and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content APPs and technology companies rely on BB Media’s information and value-added analysis to make strategic decisions.
BB Media has offices in USA, Argentina, Brazil, Mexico, Colombia, Ecuador, Italy and the Netherlands.
Sources
BB Media – Audinet | 4Q 2023