Latest sport consumptions trends in US!
With the Super Bowl just around the corner, let's dive into some insightsThe 55% of American viewers prefer live streaming, with a significant 18% exclusively tuning in for sports and major events. And with FAST gaining traction, reaching a remarkable 33% penetration in 2023’s second quarter, it’s clear that the landscape of sports consumption is evolving rapidly.
The younger demographic is taking the lead, embracing FAST platforms to satisfy their sporting cravings. On these channels, Sports stands out as the favorite genre among younger users, while the older demographic shows an equal preference for both Comedy and Sports.
It’s no surprise that the Super Bowl is causing so much buzz, given that National Football League (NFL) emerges as the undisputed champion among online users, igniting fervor across all age groups except for Gen Z, who show a slightly higher liking for basketball.
However, kids are also in the spotlight. Nickelodeon teamed up with CBS Sports to air the Super Bowl with SpongeBob SquarePants and the rest of the crew from Bikini Bottom joining the telecast with live commentary.
Where to watch Super Bowl
Within the US, the tournament rights will be shared among Paramount+, NFL+, YoutubeTV, Hulu + Live TV Coverage, Fubo Live TV and DIRECTV. Youtube TV, Fubo TV, Hulu Live and Direct TV will broadcast the big game on CBS and Nickelodeon. Worldwide, DAZN owns most rights to the Super Bowl.
In Latin America, ESPN will broadcast it through Star+ and on TV. It can also be purchased with the DANZ NFL access. For Venezuelan users, Meridiano will join as an additional broadcaster to ESPN.
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Sources
BB Media | Online Media Essentials – United States 2Q 2023 & Multicreens + Live Streaming – United States 4Q 2023