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Ads in Steaming Services in Latin America

The possibility of subscribing to an Ad-Supported Subscription Video on Demand plan is not yet widespread across the LATAM region. BB Media explored the propensity of Latin Americans to adopt this type of subscription.

According to the data, more than 60% of respondents would be willing to do so, citing the main reason for their choice as the possibility of reducing spending on this type of entertainment. While the vast majority would subscribe to this type of plan, it is crucial for them that advertisements do not interrupt the content, as a matter of fact, 42% of users stated that they would subscribe to a plan with ads only if the ads play before the content begins.

For those willing to accept interruptions during content playback, the majority (61%) indicated that if interruptions are short, they would not mind if they are frequent, while a better percentage (39%) stated that they would prefer fewer interruptions even if they are longer.


Ads in LATAM


BB Media is a global Data Science company, specializing in Media and Entertainment for over 36 years. BB Media monitors +4,500 streaming services in +250 countries and territories, their prices, plans, packages and commercial offers. In addition, all film and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content APPs and technology companies rely on BB Media’s information and value-added analysis to make strategic decisions.     

BB Media has offices in USA, Argentina, Brazil, Mexico, Colombia, Ecuador, Italy and the Netherlands.


BB Media | Spending Tracker | 4Q 2023

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